This activity is designed to support smallholder coffee producers, processors, traders and their organisations to improve: productivity; quality with focus on specialty and traceable coffees; value chain development; and trade transparency through public-private-partnership dialogues to increase income shares of stakeholders and to enable Ethiopia to gain more from coffee trade. Also meant to pilot the registration of some Ethiopian coffees through Geographic Indications (GIs); install and operationalise information technology systems; and establish interactive extension management and market information systems.